Combining marketing strategy and action.
Bubble tea shop
The project aims to establish a new franchise in York, to build a loyal customer base and to increase sales.
Some of the issues we looked to resolve in the first meeting, were creating brand-new social media pages, advertising the grand opening, producing high-quality images, and implementing a short and long-term marketing strategy. We set a yearly goal of increasing genuine Instagram followers by 1000 and getting 75 redeemed coupons. We understood the value of a life-time customer to the restaurant and this was integral to the objective of establishing an early brand authority in the local area. With six months of the project completed, we have been able to grow the Instagram page from 0 to 600+ and have achieved 33 redeemed coupons.