Combining marketing strategy and action.
Bubble tea shop
The project aims to increase brand awareness of the franchise in Liverpool, to build a loyal customer base and to increase sales.
Some of the issues we looked to resolve in the first meeting, was being consistent with social media posting, producing high-quality images, implementing a short-term and long-term marketing strategy. We set a yearly goal of increasing genuine Instagram followers by 1000 and getting 100 redeemed coupons. We understood the value of a life-time customer to the restaurant and this was integral to the objective of bringing in new customers. We have been able to grow the Instagram page from 1200 to 2450+ and have achieved 118 redeemed coupons.